California’s low homeownership rate to continue
California’s homeownership rate ballooned during the Millennium Boom, but quickly fell to today’s low level of 55%.
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Category: Real Estate
Authority to regulate real estate
When state and federal rules governing the use of real estate conflict, which rules take precedence, and when can police powers be used to take property?
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Trending mortgage rates
Where are mortgage rates now? Check out our weekly interest rate update to track the latest market rates.
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A Ready, Willing and Able Buyer at the Asking Price
Watch what happens when a seller rejects a full asking price offer on substantially the same terms for payment as called for in the seller representation agreement.
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FARM: Charcoal grills vs. gas grills?
Use this firsttuesday FARM Letter in your marketing. To request a FARM letter topic, or to see a...
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FARM: Relax — It’s Summer
Use this firsttuesday FARM Letter in your marketing. To request a FARM letter topic, or to see a...
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FARM: Picnic planning
Use this firsttuesday FARM Letter in your marketing. To request a FARM letter topic, or to see a...
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DRE to host property management webinar
The DRE is partnering with the California Civil Rights Department to provide a free webinar series for property managers.
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Disclosure checklist in sales and leasing
Here, we examine the public policy of symmetric awareness of a property’s fundamentals by the seller and buyer in all real estate transactions.
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Transparency as symmetric marketing
Learn how to persuade a seller-client to order out third-party reports on a property’s condition to enhance marketability, provide a marketing package to prospective buyers and work up effective marketing plans to sell a property when employed under a seller representation agreement.
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California tiered home pricing
Home prices decreased slightly across the metropolitan areas of California in May 2025.
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SoCal’s commercial property market struggles to find tenants — Q2 2025
The bullish market following the 2020 recession reversed track in 2022 and has fully collapsed — now the commercial market is nowhere near finding a bottom in tenant demand and vacancies.
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The force behind home price movement: buyer purchasing power
Find out what today’s buyer purchasing power means for tomorrow’s home prices in California.
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Real estate runs with the labor force participation rate
Brokers who watch the jobs numbers along with the LFP rate will find the trends useful for forecasting their future brokerage conditions
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FARM: No A/C? I’m a big fan
Use this firsttuesday FARM Letter in your marketing. To request a FARM letter topic, or to see a...
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San Francisco housing indicators
View these charts for current activity and forecasts for San Francisco’s housing market.
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FARM: Heat safety tips
Use this firsttuesday FARM Letter in your marketing. To request a FARM letter topic, or to see a...
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FARM: Save money on cooling costs
Use this firsttuesday FARM Letter in your marketing. For a list of all our FARM letter templates...
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Due Diligence is an Art Form
The due diligence effort required under an exclusive representation comprises an orchestration of a basket of brokerage activities. Let’s unpack the basket.
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Form-of-the-Week: Commercial Lease Agreement — Form 552 series
A landlord or property manager uses a Commercial Lease Agreement – Gross – Single Tenant to lease commercial property to a tenant for a fixed term.
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