San Francisco is a unique region in California’s housing landscape. Here, home prices have far surpassed the pre-Millennium Boom years and jobs were recovered quickly following the 2008 recession due to the presence of the high-paying tech industry.

All the same, high prices and limited inventory have shut out many residents, causing a housing crisis for renters and homebuyers alike. Further, the region’s enviable jobs recovery does not shield San Francisco residents from the 2020 recession, induced by years of economic build-up, on top of the financial crash earlier this year and the response to the global pandemic.

Expect to see San Francisco’s rapid home price increases continue to cool in 2020 in reaction to the rapidly slowing economy and more tepid homebuyers. As we head deeper into the 2020 recession, expect to see home sales volume and prices continue to decline here in San Francisco and across the state, not to even begin a consistent recovery until 2022-2023.

View the charts below for current activity and forecasts for San Francisco’s housing market.

Updated September 8, 2020. Original copy posted March 2013.

Volatile home sales volume

Chart update 09/08/20

2019 2018 2017 2004: Peak Year
San Francisco County home sales volume 5,400 5,500 4,900 8,130

*first tuesday’s forecast is based on monthly sales volume trends, as experienced so far this year, and economic conditions affecting the market.

Home sales volume in San Francisco County is volatile, but has tended to run a step ahead of the rest of the state in terms of trends. San Francisco home sales volume peaked in 2004 — a year before the statewide peak — before receding in 2005-2006. Home sales volume bumped along at a relatively level-to-down annual pace in 2012-2016, but fell significantly in 2017, a signal of the statewide downturn in sales taking place in 2018. But this decrease reversed course in 2018, with year-end totals up 12% from 2017. 2019 home sales volume ended the year with 2% fewer sales than in 2018 and 2020 sales volume year-to-date is a further 10.4% below a year earlier as of July 2020.

San Francisco, with its heavy concentration of high-paying tech jobs and depressingly low housing inventory, is almost an economy unto itself. Decreased economic expectations and still-high home prices in the region have caused homebuyer enthusiasm to wane sharply in 2020. As we head deeper into the 2020 recession, look for home sales to continue to decrease throughout 2021-2022.

Turnover rates are mixed

Chart update 09/08/20

2018 2017 2016
San Francisco County homeowner turnover rate 6.6% 6.0% 9.0%

San Francisco County renter turnover rate

18.8% 19.5%

San Francisco’s renter turnover rate rose significantly in 2017 to nearly 20%, meaning one-in-five San Francisco renter households moved in 2017. On the other hand, the homeowner turnover rate (producing sales and relocating buyers) fell sharply in 2017 to just 6%. This low turnover rate is reflected in the steep drop in sales volume also experienced in 2017.

Renter and homeowner turnover rates indicate both the willingness and corresponding ability of renters and homeowners to move. With the loss of jobs and income during the Financial Crisis and 2008 Great Recession, turnover rates in San Francisco fell. However, both renter and homeowner turnover rates recovered more quickly in San Francisco than elsewhere in the state due to the region’s swift jobs recovery and high concentration of employers.

Following the recession, renters in particular regained a higher level of mobility, as the young professional class inhabiting San Francisco is often more inclined to rent than own. However, the significantly high rents in San Francisco are now swiftly pushing renters out of the city and into the nearby counties of Alameda and Contra Costa. Those with rent-controlled apartments strive to stay put which kills turnover and new construction.

Looking forward, turnover rates will likely be highest in 2022-2023, one year ahead of the rest of the state. These years will see the confluence of Generation Y (Gen Y) first-time homebuyers and retiring Baby Boomers (Boomers) hitting the home buying market at once.

Homeownership trends down

Chart update 09/08/20

Q2 2020
Q1 2020 Q2 2019
San Francisco County homeownership 56.0% 51.2% 54.9%

The homeownership rate in the Bay Area tends to vary more wildly than other parts of the state. However, the general trend from the end of the Millennium Boom until 2015 had been down. As of Q2 2020, the homeownership rate is just above 56%, roughly level with the statewide average.

Overall, the homeownership rate in San Francisco has not suffered quite as much as the rest of the state during this protracted recovery due to the job support delivered by its successful tech industry. All the same, due to the high cost of housing and the allure of city living, renting is often preferred in San Francisco.

Jumbos and ARMs drive home prices

Chart update 09/08/20

Q2 2020 low-tier annual change Q2 2020 mid-tier annual change Q2 2020 high-tier annual change
San Francisco County home pricing index +3% +2% +1%

San Francisco home prices are characterized by rapid starts and stops, as viewed in the bumps in the chart above — particularly in the mid- and high-tiers. Pricing in Southern California markets form a smoother line. San Francisco’s low supply situation is partly to blame, creating a volatile home sales market. The city’s preference for low-density zoning restricts builders from meeting the ever-increasing demand for local housing.

As of Q2 2020, low- and high-tier prices are just 3% higher than a year earlier, while mid-tier prices are 2% higher and high-tier prices are 1% above a year earlier. But when counting inflation, home prices are flat-to-down from a year earlier.

In 2020, the response to COVID-19 will see downward pressure on home prices. Accurate home price reports run about two months behind current events. Even when caught up, “sticky prices” tend to persist several months beyond the moment when home sales volume begins to slow. Starting in March 2020, economic volatility and shelter-in-place orders caused home sales volume to decline. However, historically low interest rates have provided a boost for buyer purchasing power, which has propped up home prices – somewhat – thus far in 2020.

In the coming months, the economic recession along with the social distancing response to COVID-19 will see downward pressure on home prices. The overall home price trend for the next couple of years will be down, the result of historic job losses and plummeting sales volume. As during the 2008 recession, the drop in sales volume and prices will first be most volatile on the coast, before rippling outward to inland areas.

Multi-family construction gains

Chart update 09/08/20

2019 2018 2017
San Francisco County single family residential (SFR) starts 22 33 43

San Francisco County multi-family starts

3,200 5,100

Very few single family residences (SFRs) are built in San Francisco County each year, and this number has continued to decrease in recent years. Multi-family construction starts, on the other hand, have swung wildly from year-to-year, though the general trend has been up since their bottom in 2010. The long approval and permitting process in San Francisco holds down construction starts of all types.

As jobs continue to increase in San Francisco, multi-family construction may feel the benefits. San Francisco’s high-paying tech industry draws a younger population (members of Gen Y), who are most likely to reside in multi-family structures close to the urban amenities San Francisco offers.

However, archaic zoning limiting building height and the density of units in each structure will impair multi-family starts, population mobility and job growth going forward while driving up rents and causing employers to consider other communities.

Jobs fully recovered – and rising

Chart update 09/08/20

Jul 2020 Jul 2019 annual change
San Francisco County employment 1,159,600 1,182,800 -10.4%

Unlike most of the state, San Francisco’s jobs market was well passed the point for recovery from the 2008 recession going into the 2020 recession. Homeowners and renters require income (generally from employment) to make mortgage or rent payments. As a result, San Francisco’s housing market has recovered and continues to grow more swiftly than the rest of the state due directly to its quick healing and expansion in the jobs market.

Jobs have met and exceeded residents’ need for employment, even including San Francisco’s population increase of roughly 70,000 working-age individuals since the start of the 2008 Great Recession. By a statewide comparison, California just caught up to pre-recession levels in mid-2014, finally meeting the intervening population increase in 2019.

However, what was gained was quickly lost. The economic response to COVID-19 has caused record job losses across the state, and San Francisco is no exception. San Francisco’s job numbers are over 10% below the prior year as of July 2020. Expect to see these job losses pull down prices in 2020-2022.

Jobs by industry

Chart update 09/08/20

Jul 2020 Jul 2019 Annual change


40,700 47,200

Real Estate

23,300 23,800

The number of people employed by each of San Francisco’s top employing industries has increased over the prior year. In particular, Professional and Business Services, which includes the technology and support industries, has added the most jobs during this economic recovery.

Employment in the real estate industry has well exceeded pre-recession levels. The construction industry has suffered greatly during 2020, the result of shelter-in-place orders that have often been more restrictive in the Bay Area compared to the rest of the state. However, the dire need for more residential construction continues. Thus, construction will continue to see growth throughout this decade.

Per capita income has recovered

Chart update 03/03/20

2018 2017 Annual change
San Francisco County per capita income $130,700 $121,800 +7.3%
California per capita income $67,000 $63,900 +4.9%

Per capita income in San Francisco is nearly double that of California’s average income, having increased at a significantly quicker pace that most of California in recent years.

However, San Francisco residents spend on average a debilitating 41% of their income on housing expenses. Many more simply cannot afford to live in the city and are forced out to the suburbs, the only place where their paycheck qualifies them for housing.

If you’re looking for indications of where California’s housing market will be in two to three years, take a look at San Francisco County. Here, jobs and income have fully recovered. All the same, home sales volume remains stuck in its bumpy plateau — flat. Sales are likely to continue their fall back in 2020 due to too-high home prices relative to incomes and an unstable global economy. For, even though incomes here are higher than virtually anywhere else in the state, rising incomes still don’t keep up with the cost of housing.