marketing | firsttuesday Journal

FARMing: Planting new leads and cultivating prior clients

by ft Editorial Staff | Apr 11, 2025 | Brokerage Reminder, FARM Letters, Real Estate | 0

A weekly reminder to stay on top of your practice from first tuesday’s in-house broker!

Marketing and Advertising, Pt II

by ft Editorial Staff | Apr 17, 2023 | Feature Articles, Real Estate, Video | 0

This is the second episode in our new two-part series covering FARMing. This episode provides actionable guidance on infusing your brand into all forms of marketing.

Marketing and Advertising, Pt I

by ft Editorial Staff | Apr 10, 2023 | Feature Articles, Real Estate, Video | 0

This is the first episode in our new two-part series covering how to successfully convert a set of neighborhoods into a vibrant collective of owners branded to a dedicated agent through an ongoing and diligent FARMing campaign.

Avoid Discrimination Risks When Advertising

by ft Editorial Staff | Oct 17, 2022 | Fair Housing, Feature Articles, Real Estate, Video | 0

This episode provides actionable guidance for advertising to a wide, diverse audience.

Stepping up your modern apartment marketing

by Madison Hart | Feb 21, 2022 | Property Management, Real Estate | 0

This article revolves around property management skills in the age of modern marketing – information that can be useful for both new and experienced landlords.

Mortgage Concepts: Is my marketing call TCFAPA compliant?

by ft Editorial Staff | Dec 3, 2021 | Feature Articles, Real Estate, Video, Your Practice | 0

Mortgage Concepts is a recurring video series covering best practices and compliance education for California mortgage loan originators. This video discusses the Telemarketing and Consumer Fraud and Abuse Prevention Act (TCFAPA) and how mortgage loan originators determine how to comply with telemarketing call rules. For course credit toward renewing your NMLS license, visit firsttuesday.us.

Brokerage Reminder: Properly filing a fictitious business name

by Casandra Lopez | Oct 28, 2021 | Brokerage Reminder, Real Estate | 0

A weekly reminder to stay on top of your practice from firsttuesday’s in-house broker!

Close-up: Sellers in 2021

by Casandra Lopez | Oct 25, 2021 | Real Estate, Recessions, Your Practice | 0

Who is selling in 2021?

Career Coach: social media tips

by ft Editorial Staff | Sep 17, 2021 | Feature Articles, Real Estate, Your Practice | 0

The following is an excerpt from the new edition of the firsttuesday Career Manual, a best practices guide to help new real estate licensees establish their personal brands and boost income. In this excerpt, we discuss social media tips for real estate professionals.

Career Coach: a website for every agent

by ft Editorial Staff | Sep 13, 2021 | Feature Articles, Fundamentals, Real Estate, Your Practice | 0

The following is an excerpt from the new edition of the firsttuesday Career Manual, a best practices guide to help new real estate licensees establish their personal brands and boost income. In this excerpt, we discuss creating and personalizing an agent’s professional website.

Career Coach: direct mail marketing

by ft Editorial Staff | Sep 3, 2021 | Feature Articles, Real Estate, Your Practice | 0

The following is an excerpt from the new edition of the firsttuesday Career Manual, a best practices guide to help new real estate licensees establish their personal brands and boost income. In this excerpt, we focus on direct mail marketing.

Career Coach: your guide to mass marketing emails

by ft Editorial Staff | Aug 30, 2021 | Real Estate, Your Practice | 4

The new edition of the firsttuesday Career Manual guides licensees through establishing their personal brands, and more. In this excerpt, we explore mass marketing email strategies.

Career Coach: marketing yourself as a brand

by ft Editorial Staff | Aug 4, 2021 | Feature Articles, Fundamentals, Real Estate, Your Practice | 0

The following is an excerpt from the new edition of the firsttuesday Career Manual, a best...

How CAR’s newest ad campaign misrepresents their ideology

by Benjamin J. Smith | Jun 21, 2021 | Real Estate, Your Practice | 1

This article covers the California Association of Realtors® (CAR)’s recent advertising push, an upbeat campaign that’s hard to square with its long history of domineering, monopolistic tendencies.

POLL: Do you actively maintain a real estate website in your name?

by ft Editorial Staff | Sep 1, 2020 | Reader Polls, Real Estate | 0

Do you actively maintain a real estate website in your name? Yes (54%, 32 Votes) No (46%, 27...

Form of the week: Marketing Package Cost Sheet and Authorization to Provide Services — Forms 107 and 133

by ft Editorial Staff | Jun 2, 2020 | Forms, Real Estate | 0

For the most efficient delivery of property information to prospective buyers, the seller’s agent gathers data on the property and organizes it into a marketing package.