Use this firsttuesday FARM Letter in your marketing. To request a FARM letter topic, or to see a list of all our FARM letter templates, visit our FARM Letter page.


Download the Personalization Instructions Download the PDF Template Download the Microsoft Word Template

Text only

Have a weeknight  open house

Warmer nights and longer days encourage people to stay out longer. Once you decide to sell your home, consider a weeknight open house! A weeknight open house occurs between 4 and 8 p.m. and is worth considering to reach buyers from a different angle.

Advantages

  • Sellers and buyers like evenings. Many sellers find a weeknight showing is less disruptive to their schedule than a weekend open house. It’s also easy for buyers to stop by after work.
  • You have less competition. Most people show their homes during the weekend. Weeknight open houses attract more serious buyers and fewer looky-loos.
  • They stand out. A weeknight open house may attract more potential buyers because they’re uncommon.

Tips

  • Highlight the night. Weeknight open houses can focus on features often overlooked during the day, like backyard lighting or an amazing view of the city.
  • Use brighter signs. Use backlit or lighted signs for a festive touch.
  • Provide refreshments. Serve some snacks and drinks to keep it simple and light. When you go for a more luxurious feel to the event, send out invitations or hire a caterer.

If you want to look into selling your home, give me a call. I’ll review the best options for making your home stand out.