Use this firsttuesday FARM Letter in your marketing. To request a FARM letter topic, or to see a list of all our FARM letter templates, visit our FARM Letter page.
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4 reasons to market your home in the fall
You’ve likely heard that spring is the peak selling season. But marketing in the fall has its advantages, too! Here are four reasons to list your home this fall:
- Close before the tax year ends.It typically takes one to two months from signing a purchase agreement to closing, so sellers need to consider selling in October to make the deadline.
- Buyers are more serious.Buyers who shop in the fall months are often more serious than springtime buyers. Many spring buyers aim to close before the school year starts, but the motivation for fall buyers is usually more immediate, like a job relocation or a changing family.
- More attention from agents.The busiest time of year for real estate professionals is spring. Rather than compete for time with agents, lenders and inspectors who are juggling multiple clients, selling in the fall means your agent can devote their full attention to marketing and locating a buyer for your home.
- Fall décor is cozy.Boost your home’s appeal by making it feel like a welcoming home. Tasteful fall décor like wreaths, pumpkins and festive centerpieces can help buyers picture their families in your home.
Have questions about selling your home in any season? Contact me for more information!
The point about fall buyers being more serious is spot on — using the FARM letter template now lets you reach them before the holiday slowdown hits. Timing the mailer to hit right after Labor Day makes all the difference.
The point about fall buyers being more serious is spot on — the FARM letter template gives you a ready-made way to capitalize on that seasonal shift without starting from scratch.
Fall is the best time to list!