advertising | firsttuesday Journal

DRE as the enforcer at large steps up to the plate — as the umpire in chief

by Amy Platero | Sep 2, 2025 | Feature Articles, Features, Fundamentals, Laws and Regulations, Licensing and Education, Real Estate, Your Practice | 0

Our multimedia review of the DRE’s most common types of disciplinary actions they encounter.

New advertisement law requires all fees be disclosed upfront — with implications for real estate

by Carrie B. Reyes | Oct 30, 2023 | Buyers and Sellers, New Laws, Real Estate, Your Practice | 0

With authorities cracking down on misleading advertising, brokers and MLOs will be wise to take this opportunity to ensure their adverts are in compliance.

DRE Hot Seat: Failure to report felonies and website advertisement blunders

by Amy Platero | Sep 5, 2023 | Fundamentals, Laws and Regulations, Licensing and Education, Real Estate, Your Practice | 0

This article is part of an ongoing series covering violations of real estate law. Here, the Department of Real Estate (DRE) revoked the real estate license of a broker who failed to report felony charges brought against them, advertised real estate services on their website while not in good legal standing with the Secretary of State, and failed to disclose required information in their website advertisements.

California is experiencing unlawful telemarketing practices — are you in compliance?

by Carrie B. Reyes | Aug 18, 2023 | Laws and Regulations, Mortgages, Real Estate, Your Practice | 0

California’s attorney general recently announced a crackdown on illegal telemarketing.

Mortgage Concepts: Advertising – a complete representation of the mortgage terms mentioned

by Carrie B. Reyes | Jul 13, 2023 | Feature Articles, Finance, Real Estate, Video, Your Practice | 0

While no guidelines exist for an “ideal” mortgage ad, there are standards an MLO needs to follow.

Marketing and Advertising, Pt I

by ft Editorial Staff | Apr 10, 2023 | Feature Articles, Real Estate, Video | 0

This is the first episode in our new two-part series covering how to successfully convert a set of neighborhoods into a vibrant collective of owners branded to a dedicated agent through an ongoing and diligent FARMing campaign.

Avoid Discrimination Risks When Advertising

by ft Editorial Staff | Oct 17, 2022 | Fair Housing, Feature Articles, Real Estate, Video | 0

This episode provides actionable guidance for advertising to a wide, diverse audience.

DRE Hot Seat: A broker’s website needs to comply with real estate advertisement laws

by Amy Platero | Jun 30, 2022 | Fundamentals, Licensing and Education, Real Estate, Your Practice | 0

This article is part of an ongoing series covering violations of real estate law. Here, the Department of Real Estate (DRE) revoked the California real estate license of a broker who advertised real estate services without disclosing his license identification number, claimed to perform mortgage loan originator (MLO) services without holding a valid license, and used unlicensed fictitious business names on his website.