Author: ft Editorial Staff

To buy in 2026? Consumer and builder sentiment are both down, a dilemma

Posted by ft Editorial Staff | Mar 10, 2026 | Charts, Economics, Market Watch, Real Estate |

Find out what homebuyers and builders have in mind for 2026 and how to make their expectations work for you and your agents!

The 20% solution: Personal savings rate and homeownership as agent advice

Posted by ft Editorial Staff | Mar 4, 2026 | Charts, Economics, Home Sales, Market Watch, Real Estate |

Over the last few decades, savings has followed a path conversely proportionate to consumer confidence.

FARM: Earthquake safety tips

Posted by ft Editorial Staff | Feb 26, 2026 | FARM Letters, Real Estate |

Use this firsttuesday FARM Letter in your marketing. To request a FARM letter topic, or to see a...

The Seller’s Motivation to Sell

Posted by ft Editorial Staff | Feb 26, 2026 | Feature Articles, Real Estate, Video |

Watch how a seller’s willingness and financial ability to fund fundamental property disclosures serves as a critical indicator of their motivation to sell – and significantly impacts the agent’s risk of a failed transaction during the representation period.