With authorities cracking down on misleading advertising, brokers and MLOs will be wise to take this opportunity to ensure their adverts are in compliance.
Read More
This article is part of an ongoing series covering violations of real estate law. Here, the Department of Real Estate (DRE) revoked the real estate license of a broker who failed to report felony charges brought against them, advertised real estate services on their website while not in good legal standing with the Secretary of State, and failed to disclose required information in their website advertisements.
Read More
California’s attorney general recently announced a crackdown on illegal telemarketing.
Read More
While no guidelines exist for an “ideal” mortgage ad, there are standards an MLO needs to follow.
Read More
This is the first episode in our new two-part series covering how to successfully convert a set of neighborhoods into a vibrant collective of owners branded to a dedicated agent through an ongoing and diligent FARMing campaign.
Read More
This episode provides actionable guidance for advertising to a wide, diverse audience.
Read More
This article is part of an ongoing series covering violations of real estate law. Here, the Department of Real Estate (DRE) revoked the California real estate license of a broker who advertised real estate services without disclosing his license identification number, claimed to perform mortgage loan originator (MLO) services without holding a valid license, and used unlicensed fictitious business names on his website.
Read More
The Spring 2022 edition of the California Department of Real Estate (DRE) Real Estate Bulletin focuses on homebuyer “love letters,” the 2023 continuing education requirements, advertising guidelines and dual agency, among other topics.
Read More
Office Hours with Professor Bill is a multimedia learning experience covering fundamental...
Read More
This article covers the California Association of Realtors® (CAR)’s recent advertising push, an upbeat campaign that’s hard to square with its long history of domineering, monopolistic tendencies.
Read More
Stay informed on real estate advertising guidelines and the fair housing poster issued by the Department of Housing and Urban Development.
Read More
Real Estate Compliance Consultant and former Department of Real Estate (DRE) Investigator, Summer Goralik, shares advice on complying digital advertising regulations in 2020. Visit the original post on her blog here.
Read More
Instructions for using HTML FARM Letters in your email marketing.
Read More
First impressions matter When marketing a property for sale or lease, the most prevalent tool used...
Read More
Cast your vote in the reader poll.
Read More
Your weekly California real estate news digest.
