Why this matters: Real estate agents and brokers are observing the fall of home prices, partly the result of reduced buyer purchasing power. High mortgage rates and buyer caution due to the volatility of political upheaval, trade taxes and out-of-state attacks on immigration are pushing buyers to stay away until attracted by a significant drop in asking prices.

California home pricing tiers examined

During July 2026, home prices slipped across all price tiers in Los Angeles, San Francisco and San Diego. Even as home prices declined in the single month of July, prices remain roughly level with to slightly higher than a year earlier in all regions and price tiers.

As sales volume has slowed, California’s for-sale inventory has continued to swell, placing further downward pressure on prices.  

Buyers are sitting out and waiting to sense the decline in pricing has passed as prices bottom and begin to rise. Meanwhile, real estate agents consider supplementing their services and taking steps to maintain their standard of living (the recession-proof job of property manager comes to mind).

The focus of sales agents has turned, in part, to cash buyers. They are logically willing to purchase when mortgage rates stay high as inventories rise and the pace of tenant and homeowner turnover slows.

Consider diversifying your services to hedge against the uncertainty of transitions in the economy. Brokers need to consider offering other services as providers, since brokers as representatives of buyers and sellers get the initial leads all transaction providers need — think MLOs.

Updated October 22, 2026.

high-endrolex.com

Chart update 10/22/26

Chart update 10/22/26

Jul 2026Jul 2025Annual Change
Low Tier514511+0.6%
Mid Tier438435+0.6%

High Tier

432422+2.3%

Chart update 10/22/26

Chart update 10/22/26

Jul 2026Jul 2025Annual Change
Low Tier533530+0.5%
Mid Tier473463+2.1%

High Tier

420416+0.9%

Chart update 10/22/26

Chart update 10/22/26

Jul 2026Jul 2025Annual Change
Low Tier384383+0.4%
Mid Tier378372+1.8%

High Tier

3768350+5.2%

Chart update 10/22/26

Chart update 10/22/26

Jul 2026Jul 2025Annual Change
Low Tier477475+0.5%
Mid Tier430423+1.5%

High Tier

407396+2.7%

Forecast by firsttuesday

The above charts track sales price fluctuations of single family residence (SFR) resales in California’s three largest cities. Each city’s sales prices are organized by price tier, giving a clearer picture of price movement in each price range within local markets.