Updated CalBRE licensee identification requirements on signs and advertising

Calif. Business and Professions Code §10140.6
Amended and added by A.B. 1650
Effective date: January 1, 2018

All real estate licensees will be required to provide their name, California Bureau of Real Estate (CalBRE) license number, Nationwide Mortgage Licensing System (NMLS) ID number (if applicable) and their responsible broker’s identity on:

real estate purchase agreements;
business cards;
stationary;
advertising flyers;
television advertisements;
print advertisements;
electronic media;
directional signs; and
any other materials soliciting business from the public.

The responsible broker’s identity is the responsible broker’s name or name and license number, not merely a team name or fictitious business name filed by the sales agent with the broker’s authorization.

“For sale”, rent, lease, “open house” and directional signs are exempt from containing the above identification information only if they:

display the responsible broker’s name, or name and license number, without reference to a broker associate or sales agent; or
do not display information identifying a licensee.

Editor’s note — This law fixes inconsistent identification requirements currently imposed on individuals versus real estate teams. The 2018 compliance date gives licensees a year to revise their solicitation materials.