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FARMing: Planting new leads and cultivating prior clients

Posted by ft Editorial Staff | Apr 11, 2025 | Brokerage Reminder, FARM Letters, Real Estate |

A weekly reminder to stay on top of your practice from first tuesday’s in-house broker!

Recruit DRE licensees: Direct mail with help from CalPaces

Posted by Amy Platero | Dec 28, 2023 | Fundamentals, Real Estate, Your Practice |

This is the final article in our series covering broker recruitment strategies. This article explores how a broker solicits licensees as preferred hires for growing an office staff using direct mail recruitment.

CalPaces for Recruiting: Soliciting prospective hires

Posted by Amy Platero | Dec 18, 2023 | Fundamentals, Real Estate, Your Practice |

This is the second article in our series covering broker recruitment strategies. This article details the main types of hires available to a broker, provides techniques to solicit prospective talent and advises on how to alter the solicitation approach depending upon the type of hire. The first article covers the creation and maintenance of a broker’s recruiting plan and goals.

DRE Hot Seat: Failure to report felonies and website advertisement blunders

Posted by Amy Platero | Sep 5, 2023 | Fundamentals, Laws and Regulations, Licensing and Education, Real Estate, Your Practice |

This article is part of an ongoing series covering violations of real estate law. Here, the Department of Real Estate (DRE) revoked the real estate license of a broker who failed to report felony charges brought against them, advertised real estate services on their website while not in good legal standing with the Secretary of State, and failed to disclose required information in their website advertisements.