POLL: Is the name recognition of a franchise an important factor when choosing a brokerage company?

2 Comments

1. 

   Jason and happy member of First Tuesday on July 29, 2015 at 2:09 am

   Mr. Donaldson stated it extremely well.

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2. 

   Geo. J. Donaldson Jr. on July 29, 2015 at 1:45 am

   Having worked at a highly recognized franchise (Coldwell Banker) and owned and operated another highly recognized franchise (Prudential California), I believe name recognition IS A factor but not an important factor. Buyers and Sellers ultimately do business with people they like or to whom they were referred, not with a franchise or a company name.

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