POLL: Is the name recognition of a franchise an important factor when choosing a brokerage company?

Posted by ft Editorial Staff | Jul 27, 2015 | 2

Is the name recognition of a franchise an important factor when choosing a brokerage company to work for?

No (52%, 43 Votes)
Yes (48%, 40 Votes)

Total Voters: 83

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ft Editorial Staff

is the production staff comprised of legal editor Fred Crane, writer-editors Connor P. Wallmark, Carrie B. Reyes, Benjamin J. Smith, Oscar Alvarez, Bethany Correia, Emily Kordys, Greg Bretado, graphic designer Mary LaRochelle, video instructor Bill Mansfield and video editors John Rojas and Quinn Stevenson.

2 Comments

Jason and happy member of First Tuesday on July 29, 2015 at 2:09 am

Mr. Donaldson stated it extremely well.
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Geo. J. Donaldson Jr. on July 29, 2015 at 1:45 am

Having worked at a highly recognized franchise (Coldwell Banker) and owned and operated another highly recognized franchise (Prudential California), I believe name recognition IS A factor but not an important factor. Buyers and Sellers ultimately do business with people they like or to whom they were referred, not with a franchise or a company name.
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