The representation of a seller-client
Learn how to manage licensed activities as a seller agent from soliciting a seller-client and organizing the marketing of their property through closing a transaction.
Read Moreby Amy Platero | Apr 30, 2026 | Buyers and Sellers, Fundamentals, Laws and Regulations, Licensing and Education, Real Estate, Your Practice | 0
Learn how to manage licensed activities as a seller agent from soliciting a seller-client and organizing the marketing of their property through closing a transaction.
Read Moreby Amy Platero | Nov 19, 2025 | Buyers and Sellers, Forms, Fundamentals, Licensing and Education, Property Management, Real Estate, Your Practice | 0
A broker employed by a landlord to market the property to tenants, screen tenants and negotiate lease terms in exchange for a fee uses a Landlord Representation Agreement — the leasing equivalent of a Seller Representation Agreement.
Read Moreby Carrie B. Reyes | Oct 24, 2025 | Buyer Representation, Buyers and Sellers, Feature Articles, Real Estate, Your Practice | 0
This article presents the appropriate reaction to a seller broker’s attempt to simultaneously fee-fix and unlawfully induce a buyer broker to violate California’s buyer representation agreement law.
Read Moreby Amy Platero | Aug 11, 2025 | Buyers and Sellers, Fundamentals, Licensing and Education, Real Estate, Your Practice | 0
Learn how to persuade a seller-client to order out third-party reports on a property’s condition to enhance marketability, provide a marketing package to prospective buyers and work up effective marketing plans to sell a property when employed under a seller representation agreement.
Read Moreby Amy Platero | Jun 20, 2025 | Buyer Representation, Buyers and Sellers, Fundamentals, Licensing and Education, Real Estate, Your Practice | 0
Learn the obligations of a seller and their broker under an exclusive seller representation agreement and whether a buyer is ready, willing and able to buy when submitting an offer to purchase.
Read Moreby Amy Platero | Apr 21, 2025 | Fundamentals, Licensing and Education, Real Estate, Your Practice | 0
Learn why a seller representation agreement ensures the payment of a fee earned by the employment, how to prepare an exclusive seller representation agreement as the seller-client’s agent and explain the purpose of a seller representation agreement to a prospective seller-client.
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